World over, fashion brands and clothing manufacturers/suppliers are increasingly focussing of empowering women through sustainable clothing. These entities use innovative strategies, revisiting their drawing boards to reset and recreate a new set of norms that inspire and endow womenfolk with greater authority in life, career, and as an individual. Fashion with a purpose is now the new mantra.
Although this subject is never discussed in public, it is a well-known fact that women have a better sense of fashion and react to its finer nuances with irrefutable insights. Moreover, they are equally concerned/sensitive about the origination of their preferred garment labels, materials used, and adopted practices. Unfortunately, one of the reasons for this unusual sensitivity is “gender inequality”. However, things are looking brighter and better. Fashion labels and garment suppliers, especially Sustainable Clothing Manufacturers have fine-tuned their mission with enhanced support to the cause—that every woman has the right to work in a place where she wants to and dress the way she feels like.
Leading this change is one of the finest Sustainable Fashion Clothing manufacturer, VCI Exports. Through fashion clothing, in-house career opportunities and fair wages, VCI aims to neutralise gender disparity, and create a fair and level playing field thereby empowering women.
Sustainability & Empowerment –
Today, the women of the world do not buy clothing blindfolded. Brand labels do matter, but what matters even more to these individuals is the source of supply and the way it has been produced. Women tend to seek the following answers when it comes to sustainability & empowerment –
- Is the garment made from organic materials such as organic cotton?
- Is their purchase free from exploitation in terms of unfair labor practices?
No wonder then, brands seeking loungewear manufacturer for USA and lingerie manufacturer for USA opt for a partner/supplier who fulfills the above conditions.
So, how do top fashion labels neutralise gender disparity and empower women? As mentioned above, career opportunities are one of the ways, and the other is fashion attires that are radically different and yet reflect some of the traditional aspects. This not only allows women to express their individuality, their style, and their character, it also offers a sense of freedom. In short, these attires allow them to break the gender stereotype image with finesse.
Gender Neutral Apparel – Empowerment Booster
Many fashion and casual attires, especially formals are now designed without the usual “gender yardstick”. Sustainable trousers, shirts, and blazers for women reflect the same set of elements; setting women free from cultural and social fashion restrictions. Even loungewear has become synonymous with unisex clothing, and therefore brands tend to prefer loungewear manufacturer for UK who is in sync with these visionary and sweeping designs.
Fashion – A Powerful Tool
Fashion is a powerful tool, and brands have recognized its potential. In tandem with sustainable clothing, it becomes even more lethal, as women tend to prefer these labels. It addresses their inherent longing for a free and fair world irrespective of gender.
The women of this generation are voicing their concern and also become selective in their choices. It reflects changing times and changing fashion preferences! And garment manufacturers like VCI Exports, the torchbearers of empowerment and sustainable clothing have taken this change to the next level, offering stunning, aesthetically pleasing attires for women which are free from the shackles of traditional and cultural fashion norms.