The dilution of prejudices caused a rise in progressive consumer trends. Businesses have played a big role in marketing plus-size and extra small sizes in the apparel industry, while eliminating the need for consumers to rely on custom-tailoring.
The role of Web2.0
Influencer marketing, followed by consumer engagement programs with SEO-friendly hashtags, is commonplace for even SMBs in the global apparel industry. Web2.0 also handholds the eCommerce apparel industry, bringing it to the forefront.
eCommerce/mCommerce at its heart
On-demand eCommerce has put numerous independent apparel manufacturers and vendors on the map. This has also granted better visibility for both GOTS certified manufacturers and non-organic apparel producers.
Practical fashion choices are trending more than ever now. Consumers are opting for limited units of multipurpose clothing rather than opting for several units of variegated purchases. The aforld phenomenon. This has enthused consumers to seek ethical, sustainable clothing manufacturers for genderfluid fashion.
By outdoing pandemic expectations, the apparel industry promises to globally deliver a business worth $672.71 billion by 2023.ementioned boon of eCommerce has made conversions for different categories of apparel, such as athleisure and loungewear easier to avail from the comfort of one’s home.
Sustainable clothing manufacturers
The environmentally-conscious consumer is inclining towards ethically sourced and environmentally sustainable apparel. Organic, sustaThe pandemic forced clothing manufacturers and vendors to globally adapt to a ground-breaking industry. Hence, the industry has remained resilient enough to project some interesting trends and transformations in 2021.
Inclusivity in fashion
enable fashion pays due respect and preserves the indigenous apparel art of native folk across geographies.
These sustainable and ethical clothing manufacturers also enforce fair trade policies that support the artisanal community by offering them a legitimate source of livelihood.
Rise of ethical fashion trends
Ethical apparel retail is expected to grow globally at a rate of 11.6%, The market is capable of meeting demands for women, men, and children’s apparel, with men’s apparel expected to grow at 10.2%, annually.
The growth rate is yet to amass commercial, mainstream appeal, especially since brands like Hanes and H&M Conscious are stepping up, ushering in a scope for betterment.
Contemporary fashion has embraced genderless fashion. The fashion-forward social media influencers and content-aware fashion brands have also helped make genderfluid fashion.